April 30, 2025 – The Government of Brazil has taken a significant step in its cultural diplomacy initiatives by announcing the selection of artistic and cultural representatives to serve on the Advisory Committee of the Guimarães Rosa Cultural Diplomacy Program.
The Guimarães Rosa Institute, under the guidance of the Ministry of Foreign Affairs, will rely on the expert opinion of these individuals to evaluate proposals submitted under the program. This move reflects the government’s commitment to promoting cultural exchange, transparency, and inclusive participation in Brazil’s foreign policy efforts.
Among those chosen are notable figures from various fields, including performing arts, audiovisual, music, visual arts, cultural heritage, literature, and architecture. The diverse range of representatives underscores the program’s aim to celebrate the rich cultural diversity of Brazil.
- Performing Arts:
- Bia Lessa
- Elizabeth Machado
- Jonas Klabin
- Audiovisual:
- Joelma Gonzaga
- Marcus Ligocki Jr.
- Renata de Almeida
- Popular and Classical Music:
- Eduardo Monteiro
- João Camarero
- Mônica Salmaso
- Visual Arts and Performance:
- Dalton Paula
- Marcelo Araújo
- Pablo Lafuente
- Cultural Heritage:
- Ana Flávia Magalhães Pinto
- Bel Coelho
- Leandro Grass
- Literature and the Humanities:
- Lilia Schwarcz
- José Miguel Wisnik
- Marco Lucchesi
- Architecture and Design:
- André Corrêa do Lago
- Cecília Loschiavo
- Humberto Campana
The selection of these cultural representatives marks an important step in Brazil’s efforts to promote its culture and values abroad, while also fostering partnerships with civil society organizations. As the country navigates a complex global landscape, this initiative underscores Brazil’s commitment to cultural exchange and diplomacy.
Cultural Diplomacy in the Global Context
Brazil’s focus on cultural diplomacy is part of a broader international trend, as countries seek to promote their soft power and engage with civil society in foreign policy efforts. The Guimarães Rosa Cultural Diplomacy Program reflects Brazil’s commitment to preserving its rich cultural heritage while promoting cross-cultural understanding and exchange.
As the world becomes increasingly interconnected, cultural diplomacy is emerging as a key tool for nations to build relationships, promote cooperation, and resolve conflicts. Brazil’s efforts in this area will likely be watched closely by international observers, who are eager to see how these initiatives contribute to a more peaceful and prosperous global environment.