In a move to strengthen Thailand's grassroots economy and increase visibility of local products, the Ministry of Foreign Affairs has successfully promoted Thai local products on the global stage through its "From Local to Global" initiative. On 27-30 June 2025, H.E. Ms. Chayika Wongnapachant, Advisor to the Minister of Foreign Affairs, led a delegation of six local Thai entrepreneurs to showcase their products at the Thailand Showcase 2025 in London, United Kingdom.
The event provided a key platform for the delegation to increase visibility and assess market receptivity of Thai products among British consumers. The delegation participated in business networking activities with local importers and business operators in the UK and held discussions with Selfridges, one of the UK’s leading department stores, to introduce Thai products and explore avenues for future collaboration.
H.E. Mr. Nadhavathna Krishnamra, Ambassador of Thailand to the United Kingdom, was also in attendance. This high-profile event highlights the Ministry's commitment to strengthening local entrepreneurs' competitiveness towards reaching international markets.
The "From Local to Global" initiative is a key component of the Ministry's foreign policy strategy. Under this initiative, the Ministry collaborates with key partner agencies, including the Department of Community Development, the Department of International Trade Promotion, and the Creative Economy Agency, to broaden opportunities and access to foreign markets for distinctive and high-potential Thai local products.
Through business-matching activities in target cities worldwide, the Ministry aims to promote Thai festivals and products, thereby increasing the country's global footprint. This initiative not only supports local entrepreneurs but also contributes to Thailand's economic growth and development.
The success of this event is a testament to the Ministry's efforts to promote Thai culture and economy globally. By showcasing local products and fostering international collaboration, the Ministry aims to strengthen Thailand's position as a key player in regional and global affairs.
Conclusion:
The "From Local to Global" initiative is an important step towards promoting Thailand's grassroots economy and increasing visibility of local products on the global stage. The successful promotion of Thai local products at the Thailand Showcase 2025 in London demonstrates the Ministry's commitment to strengthening local entrepreneurs' competitiveness towards reaching international markets. This event highlights Thailand's growing importance as a key player in regional and global affairs, and its potential for economic growth and development.