In a bid to boost Canada's export sector, the Honourable Maninder Sidhu, Minister of International Trade, will deliver a keynote speech to the Surrey Board of Trade on July 17, 2025, highlighting the importance of diversifying export destinations and capitalizing on high-growth markets.
According to Global Affairs Canada, Minister Sidhu's address is expected to focus on the significance of having multiple export destinations in today's rapidly changing global economy. The speech will delve into strategies for identifying and exploiting new market opportunities, with a particular emphasis on the Asia-Pacific region.
Sidhu's remarks come as Canada seeks to strengthen its trade relationships with key partners such as Japan, South Korea, and Australia, amidst ongoing efforts to diversify its export base away from traditional markets like the United States. By emphasizing the importance of regional diversification, Minister Sidhu aims to empower Canadian businesses to seize new opportunities and drive economic growth.
As part of this initiative, Global Affairs Canada has been working closely with provincial trade promotion agencies, such as the Surrey Board of Trade, to provide support for Canadian exporters seeking to expand into new markets. The organization's efforts have led to significant gains in recent years, with bilateral trade between Canada and key partners reaching record highs.
During his keynote speech, Minister Sidhu is expected to share insights on how businesses can navigate the complexities of international trade, build partnerships, and capitalize on emerging trends. The event promises to be an informative and engaging discussion for attendees, providing a unique opportunity to explore opportunities and challenges in regional trade.
Minister Sidhu's address will take place at 3:00 PM PT on Thursday, July 17, 2025, with no media availability scheduled following the keynote speech. Interested parties can register with Global Affairs Canada to receive location details.
In conclusion, Minister Sidhu's visit to the Surrey Board of Trade underscores the importance of regional trade and diversification in driving Canadian economic growth. By sharing insights on strategies for building export opportunities, Minister Sidhu aims to empower businesses to succeed in a rapidly changing global landscape.