In a move aimed at strengthening its presence in the Asian market and promoting Swedish innovation, Sweden will be taking part in Expo 2025 in Osaka from April 13 to October 13. This year’s theme, “Designing Future Society for Our Lives,” promises to be an exciting platform for international cooperation, cutting-edge technology, and cultural exchange.
On May 14, a special day dedicated to Swedish culture, the country will shine with its rich heritage and contributions to design, innovation, and sustainability. Her Majesty the King will lead the Swedish delegation, joined by Minister for International Development Cooperation and Foreign Trade Benjamin Dousa, as well as representatives from Sweden’s business community, academia, research institutions, and creative industries.
Sweden’s participation in Expo 2025 is a significant initiative that aims to create new business opportunities for Swedish companies, increase investments in the country, and strengthen its brand in Japan. This is particularly important given Japan’s strategic importance in an increasingly geopolitically challenging world.
The focus of Sweden’s national day activities will be on promoting innovations and solutions for the green and digital transitions, as well as demonstrating the country’s strategic partnership with Japan. This includes areas such as research, students, culture, and lifestyle exchanges, which are expected to play a crucial role in strengthening bilateral ties.
According to Minister Dousa, “Sweden’s participation in Expo 2025 will create business opportunities for Swedish businesses while helping increase new investments in Sweden. It will also strengthen Sweden’s brand in Japan, which is a very important market and partner in an increasingly geopolitically challenging world.”
With around 28 million visitors expected to attend Expo 2025, Sweden’s national day activities promise to be a highlight of the event. The initiative represents a significant promotional effort by the Swedish government and business community, with major potential for business opportunities for Swedish companies.
To obtain accreditation for Sweden’s national day at Expo 2025, interested parties should contact the designated press contact.
Sweden’s participation in Expo 2025 is an important step in the country’s strategy to focus on Asia as a key market for foreign trade, investment, and global competitiveness. By showcasing its innovative solutions and strengthening ties with Japan, Sweden aims to establish itself as a leader in design, innovation, and sustainability.
In conclusion, Sweden’s involvement in Expo 2025 promises to be an exciting and significant event that will showcase the country’s capabilities and strengthen its presence in Asia. With its focus on green and digital transitions, cultural exchange, and research collaborations, Sweden is poised to make a lasting impact at this year’s Expo 2025.
By Linn Laurin, Press SecretaryLast updated: April 10, 2025