The South-East Asia IP SME Helpdesk is there to assist EU businesses in protecting their Intellectual Property (IP) rights when entering the Southeast Asian markets.
Online shopping is popular in Indonesia. Ever more people prefer to purchase through e-commerce and social media platforms as a result of the Covid-19 pandemic. However, high volumes of fake products that infringe on intellectual property rights also flood these marketplaces. If an IP owner does not have a legitimate IP registration in Indonesia, it is burdensome to get the authorities to take action against these infringing actions.
IP registration in Indonesia applies the ‘first-to-file’ principle. Priority is given to the first registrar file for an IP registration. Unfortunately, this allows for deceptive registration tactics to flourish. The majority of bad-faith registration cases are related to trademarks. Third parties, such as trademark squatters or local businesses, can file a trademark application for a foreign corporation before the genuine owner. They can utilize the trademark to deceive consumers by exploiting its established reputation once it has been officially registered. Alternatively, they may offer to sell it back to the owner for a significant profit. Hence, EU businesses should register their IP as soon as they decide to expand to Indonesia.
If you need IP support in Indonesia, the South-East Asia IP SME Helpdesk is ready to help. Click here to further read the original article.
The South-East Asia IP SME Helpdesk is an EU initiative that provides free, practical IP advice to European SMEs in relation to 10 South-East Asian countries. EU companies can send questions to question@southeastasia-iprhelpdesk.eu.
