Jamaica Blue Mountain Espresso Day
I am, therefore pleased at the focused interest and support which the Charge of Jamaica in Brussels has dedicated to the development of the marketplace for JMBC in European countries. In 2021, the particular Embassy organized a bilateral meeting between Jamaican plus Belgian/EU coffee stakeholders, which includes retailers and roasters, whom identified several trends within the EU coffee market that will required the attention of the Jamaican coffee industry. This particular initiative culminated in a Carribbean Export Development Agency (CEDA)- sponsored study entitled, Expanding Jamaica Azure Mountain Coffee in the EUROPEAN European, including several recommendations to support the objective of making JMBC a more competing product in the EU marketplace.
Jamaica Blue Mountain Espresso (JBMC) is considered one of Jamaica’s globally recognized and well-loved brands, whose unique, rich, and smooth flavour is definitely attributable to the favourable weather conditions of the blue mountains associated with Jamaica, the standards assured by the Jamaica Agricultural Commodities Regulatory Authority (JACRA), and the hard work and dedication of our coffee farmers. I expand heartiest congratulations to the men and women of Jamaica who lead to the continued success of the Jamaica Blue Mountain Coffee brand.
The Ministry of International Affairs and Foreign Trade joins in this commemoration of the 5th anniversary of Jamaica Blue Mountain Coffee Day time, and salutes all that have contributed to this featured activity.
This project is a concrete example of the commitment of the Ministry of Foreign Affairs and Foreign Trade, via its Embassy in Belgium, to deliver on the promises of the Economic Diplomacy Programme, which is being implementing in cooperation with JAMPRO, to promote plus protect Jamaica’s commercial passions in the external market. Jamaica Blue Mountain espresso is indeed a national treasure which we must continue to assistance and promote.
Commemorative Message from Senator the particular Honourable Kamina Johnson Smith, Minister of Foreign Matters and Foreign Trade
Blue mountain coffee is regarded as a premium product within the European market, and there is a strong demand for the item among European consumers. Both Jamaican Coffee Exporters’ Association (JCEA) and the JACRA possess expressed an interest in expanding exports of JBMC to the European Union market and there is sufficient scope to achieve this given its large consumer base (approximately 450 million consumers). According to existing data, Europe accounted for 33% of global coffee consumption in 2020/21, amounting to an estimated a few. 244 million tons of coffee. This makes European countries the largest coffee market in the world and, accordingly, one along with great potential, especially for roasting coffee from exporting countries, like Jamaica.
Happy JBMC Day!
