Christmas holidays are around the corner and many Finns are travelling abroad. To make travelling as seamless as possible, the Ministry for Foreign Affairs will launch a video series on 12 December that reminds Finns of important steps before travelling.
The creative power of the video series is the well-thought-out aesthetics typical of the time, which lifts official communications slightly above the mundane — the same way as travelling does. The video features happy-looking, fearless Finns who still can get into all kinds of situations. The concept was created by the Ministry’s partner, Bob the Robot advertising agency, and there Project Manager Mia Hakala, Co-ordinator Anni Saares, Art Director Pauline Korp and Copywriter Reetta Wallén. The videos were directed by Jussi Hellstén and produced by Nita Rehtonen and Henri Hämäläinen from the production company Breakfast.
Inquiries
- Outi Saarikoski, Director, Unit for Consular Assistance, tel. +358 295 350 696
- Petra Sarias, Content and Communications Specialist, Unit for Communications on Current Affairs, tel. +358 295 351 593
- The email addresses of the Ministry for Foreign Affairs are in the format firstname.lastname@gov.fi.
