© Purpose VerifiedIn Trinidad and Tobago, guided by the United Nations Information Centre for the Caribbean Area – based in Port of Spain – Purpose worked with such local stakeholders as the Tobago House of Assembly to deliver messages that were relevant to the national cultural context. [embedded content]
Pupils of Signal Hill Secondary School in Tobago worked with the Verified Initiative to develop messaging encouraging vaccination against COVID-19.
“My mum had passed away from COVID,” he said. “I would tell anyone, and especially those close to me, to always stay on the right track in terms of keeping up with the COVID protocols.”
Oral traditions are perfectly suited to getting across COVID-19 information. Both performers worked with the Verified Initiative which was developed by the United Nations with the support of the social impact agency Purpose to fight disinformation about COVID-19 and to provide trustworthy, life-saving information and fact-based advice about the disease. He recently performed in Tobago Carnival, where he took the opportunity to share his story about staying safe during the pandemic. His performance aimed at educating people was personal.
“This thing has to end so cough in your sleeve; stay your distance, let this virus leave.” Midnight Robber, Kurt Layne, shares information about COVID safety protocols at Tobago Carnival festival.